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College of Accountancy, Business, Economics and International Hospitality Management

Program Educational Objectives

  • Demonstrate competencies in business economics, financial management, human resource development management, marketing management and operations management
  • Think ethically and creatively to solve complex business problem, cope with global business trends and face the challenges brought by diverse issues
  • Practice ethical leadership and intelligent decision making as future managers/entrepreneurs
  • Show appreciation of justice, arts and culture

Student Outcomes

  • analyze the business environment for strategic direction.
  • prepare operational plans
  • innovate business ideas based on emerging industry.
  • manage a strategic business unit for economic sustainability.
  • conduct business research.
Program Offering Description & Curriculum
Bachelor of Science in Business Administration major in Marketing Management